What's A "Qualified" Mortgage Lead?

Most mortgage brokers have their own definition of "quality" internet leads. If you ask them what a quality lead isn't you'll be blasted with:

"Called 20 times already!"
"Bad phone number… bad address… bad…"
"Impossible to return!"
"Just JUNK!"

You get the idea. There are a lot of crummy companies out there trying to make a buck off brokers with mortgage leads that are impossible to close, and even harder to return.

So how do you know when you've found a company with qualified mortgage leads?

A good lead company has nothing to hide. They'll tell you how they generate their leads. They'll even show you the websites prospects are visiting.

Other companies have a hard time showing you how they generate leads. In fact, they'd rather you didn't know about it at all. That's because they incentivize their leads. You've seen it in action before. The internet's crowded with offers for free giveaways, coupons, and downloads.

Some lead companies dangle incentives like these to attract large volumes of web users. But in order to "enter to win" or get their download, this so-called lead has to fill out a form with unrelated questions like, "Interested in refinancing your mortgage?"

Sometimes these answers are even pre-checked. And when you get these "leads" on the phone, you're chances of closing them are slim to none.

ProspectZone Does It Differently

At ProspectZone we know you're paying good money to get in front of online mortgage shoppers, not casual web surfers hunting for screensavers. That's why we only use straightforward lead generation techniques.

And after we attract the interested leads, we verify the data so you know you're getting their real contact info and information.

Plus we promise to never oversell our mortgage leads, and back up every single one with our generous return policy. It's all part of the advantages of working with us.

Want to talk about using quality mortgage leads from ProspectZone to close more loans? Contact us today.

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