Closing New Purchase Leads

The internet has created serious opportunities for brokers - but it's put up some serious roadblocks too.

One of the most serious is that the big banks are taking new home loan applications over the web. People are sitting down at their computer in their slippers and applying for a loan to buy the home of their dreams. And the banks have million-dollar advertising budgets to convince the new purchase prospects to visit their sites.

So what kind of edge does that leave for brokers?

The Broker's Advantage

You've got one big advantage over the big banks. People like to shop around for the best deal, and many new home buyers are big-time comparison shoppers. No bank's advertising budget is ever going to change that.

One of the best values you provide your new purchase clients is navigating the financial system for them. Sure, people could go from bank to bank and apply - even online, that's a big pain for most people. And if they're itching to close on a house, they're eager to get the loan process rolling. Not to mention all those loan applications aren't going to look very good on their credit report.

Their alternative is to work with a broker like you. To make sure your message gets heard, it should be a central part of all your communications with prospects. That means every phone call, every email, even any local advertising you do should tell your prospects about the convenience and value of working with a broker.

Think of it like this: you could promise low rates - then again, all the banks promise that too. But the banks can't promise greater choice. You can.

It isn't rocket science. But many brokers overlook the importance of clearly stating their case for why it makes more sense for borrowers to work with them.

Next Steps

Figuring how you want to state your message is one thing. Now how do you get that message out there, in front of new purchase prospects? First time lead buyers, check out these tips.

For more insight into that burning question, check out our Mortgage Lead Resources. You'll find tips, white papers, and other resources to help make your marketing more effective.

And for more information about how ProspectZone leads can become the linchpin of your marketing strategy, talk to one of our Lead Specialists today.

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