The Dangers Of "Carbon Copy" Content On Your Website

You have to be on your toes to keep your website ranking well for your insurance keywords. Google changes its formula all the time… and it’s cracking down on sites trying to “cheat” their way to the top.

Frowned On By Search Engines

Here’s a little story: Not too long ago, sharp webmasters had a bright idea… one that would give them a quick boost in search engine listings without all the work. They started slapping up the same keyword heavy content all over their pages and sites, hoping search engines wouldn’t notice. The plan was to sneak by with multiple rankings for the exact same keywords.

The search engines got wise — fast. They stopped crediting copycat content in their search indexes. Instead of raking in traffic, the webmasters were left with websites no one could find.

The story should end there: web marketers wise up and dump the duplicate content. But some people are still utilizing this strategy on their sites. Maybe they haven’t caught on to the impending penalty awaiting them from major search engines — but they’re in for a wake up call real soon.

If you’ve been copying and pasting identical content and you care about your search engine rankings, put changing it on the top of your to-do list!

When you’re done reviewing your site, you should have weeded out any unnecessary “fluff” pages. If a page’s only purpose was to regurgitate your content for search engine spiders, it’s got to go.

Unappealing To Visitors

Your visitors aren’t fans of duplicate content either. Whether you’re running copied content across multiple sites or just one, if your visitor notices they’ll head straight to the “back” button. You’ll look like you’ve either:

1) Lifted the content (even if it’s your own words), or
2) Don’t respect their intelligence — and their demand for quality information behind every link they click on.

Once you’ve cleaned up your site so it truly delivers unique content on every page, you’ll look more credible and trustworthy. Watch the number of quality leads generated off your site go up!

Don’t “Borrow” Content

Everyone had that teacher who was an ace at sniffing out student papers that “borrowed” a little too heavily from published sources. Major search engines are no slouch at spotting copied content either — and you’ll drop from their listings for it.

Your content has to be original if you want search engines to like your site. It doesn’t matter how pressed for time you are, or how much you want educational, keyword friendly content on your site – don’t borrow someone else’s. That goes for all the content on your site. Even if you want to post press releases or stories from your local news, you must re-write it using your words.

Staying ranked for your keywords is a balancing act… but if you want a search engine-friendly site, you’ve got to keep all your content original.

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