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Lead Tip #6:

Target Better Leads

I’ve been in the lead industry for several years. And I’ve noticed individual brokers face certain challenges. I’m talking about the one-person shops and the agencies with only a few people on staff.

Often these types of lead buyers are too busy running quotes — and their agencies — to burn through big batches of leads every day. The nature of their business demands higher contact and closing ratios.

What they NEED is a higher quality lead that gives them an honest shot at closing.

Where Are The Good Leads?

But most brokers aren’t getting those kinds of leads. They keep running into small-time lead companies passing off crummy info.

So when they do find time to work leads, all they get are disconnected numbers, hang ups, and “I didn’t want quotes”, etc. Their closing ratios stink. And at the end of the day they’re frustrated with very little to show.

Over the last few months I’ve spent a lot of time on the phone with brokers who tell me this same story. They say internet leads “aren’t for them”.

Let me tell you — that set off a little alarm in my head. At ProspectZone we’ve always known that dollar for dollar, internet leads can be the best investment for time-crunched brokers. But it looks like too many individual brokers are having trouble finding the right leads.

A New Way To Target Higher Quality Leads

We’ve got an answer for agents who want to target higher quality statewide leads.

Select Leads is a new program that helps improve closing ratios by connecting you with filtered, branded prospects generated from a tightly controlled network of sites.

Let me explain why these leads are so unique. Each one is:

• 100% Guaranteed to come from OUR website network. Tired of guessing where your lead comes from? Now you know. All Select leads have requested to be contacted on one of our exclusive network sites, such as www.QuoteFinancial.com
• Branded. After a lead requests a quote online, they see a branded confirmation page. They’re told to expect calls from agents and the brand — QuoteFinancial — is reinforced. So when you call, your lead is warmed up for your intro:
  
  “Hi Jim, this is Rob Robertson from ABC Agency. I’m calling to follow up on the health insurance quotes you requested on a website in the QuoteFinancial Network. Do you have a few minutes to learn about your health insurance options?”
• The message is completely controlled. It’s OUR network, so we control every step of the message seen by Select leads on our sites. We don’t rely on third-party sites to make updates — so we respond to your feedback fast. We can constantly improve lead quality by making necessary changes and improvements instantly.
• Filtered by age and uninsurable status. These included filters are a $2 value. And you know you’re always getting your ideal candidate.

And like all our leads, Select leads are never shared with more than 4 other brokers.

Right now these leads are only available statewide, and we’re limiting the number of brokers who can join to just 5 per state.

Quality At A Flat Price

During the initial rollout of the new Smart Leads Select program, leads will be priced at $10 for health and senior, and $6 for uninsurables.

If you’ve been looking for higher quality leads, this is your chance to get in on the ground level of an exciting new program designed specifically for YOU.

Learn more about program requirements on our website, or contact us to discuss joining.

Jeremiah Desmarais is the Vice President of Marketing at ProspectZone, where he oversees all educational and marketing efforts. ProspectZone is a leading provider of internet leads to the mortgage and insurance industries, and the creators of Smart LeadsTM. He and his team are the recipients of 3 awards from the Web Marketing Association, Marketing Sherpa and the Interactive Marketing Association for marketing and design initiatives online. He is author of several white papers and has been a contributor to national trade publications as well as a guest speaker at various national events and workshops. He is a member of the Society of Industry Leaders. Reach him at jdesmarais@prospectzone.com or 1-877-561-9663.

Lead Improvements

New! Smart Leads Select Program Now Open To Brokers Nationwide

Hot on the heels of a successful pre-launch period, we’re throwing open the doors of our Smart Leads Select program to the entire broker community.

Leads from our network of sites are shown to be the most active shoppers — and now you can get your hands on more of them!

• 100% Guaranteed to come from our proprietary network of sites
• Branded for a warm intro
• Includes age and uninsurable filters — $2 value!
• Never sold to more than 5 brokers — guaranteed

Remember, there are still only 5 spots available in this program per state — and many states are almost full.

Contact your rep to discuss joining: 1-877-561-9663

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