Get More From Your Group Health Insurance Leads

When you're working at a fast pace it's easy to give up on leads too soon. You make a couple calls, no bite, you move on. And as a result you're handing over sales to a competitor who does have the time and systems to follow up.

The tips below will help you get a better return on your group leads:

Pick up the phone... again.
Business owners are busy people, too. They let calls dump straight into voicemail, even though "get insurance" is on their to do list. You've got to keep pounding the phones when you work group leads... and the pay off is you're more likely to catch them in a free moment. Plan on calling or emailing each new group lead at least 7 times. If you strike out in the morning, try Friday afternoon, when things are beginning to wind down.
Let autoresponders handle your follow up.
If you don't have time for several follow-up phone calls, you're not alone. Deciding to offer benefits is a hard decision for most business owners. Sometimes it takes them months to make up their minds to buy. Following up with leads 2 - 3 weeks after they come in is nearly impossible for an agent shouldering all the work alone.

But when you hook up your leads to email autoresponders, all that long-term follow-up work is taken off your hands. Autoresponders automatically send out an email to your new group leads. And they keep on sending your message for weeks and months - so when your lead finally decides to write a check, your message is right in front of them.
Watch your inbox like a hawk.
Even though it's important to constantly follow up, that doesn't mean there aren't motivated group leads who want insurance NOW. Your odds of scooping up their business are better when you're the first agent to speak with them. Internet leads are delivered in real time to your email inbox. When a new one pops up, grab the phone and get a hold of the lead while they've still got insurance on the brain - and before someone else calls them.

See how ProspectZone group health insurance leads can help you build your book. Talk to a Lead Specialist today.

Read more about Group Lead Tips. You'll also find helpful internet marketing and strategies for working leads in the Insurance Marketing Resources.