Press Releases

FOR IMMEDIATE RELEASE
November 20, 2006

ProspectZone Unveils The First “Members Only” Lead Program Designed To Meet The Specific Needs Of Individual Health Insurance Brokers

CHICAGO, IL — November 20, 2006 — Health insurance brokers tired of competing with high volume lead buyers using auto-dialers that overcall and frustrate prospects now have an honest shot at closing leads, thanks to the new Smart Leads Select program unveiled by ProspectZone.

Smart Leads Select is the first internet lead program exclusive to individual health brokers.

“This is the first program to truly level the playing field for the individual broker,” said Clint Jones, CEO, ProspectZone. “Until now high volume buyers and individual producers have always shared the same leads — but not the same sales models. They’ve always had different quality, pricing, and volume requirements —and very different resources to work leads with.”

Large buyers traditionally look for a high volume of leads for their reps to work, who often plug them in to auto-dialers. Brokers seek a lower volume of high quality leads and typically don’t have the manpower to compete with these bigger buyers.

The new Smart Leads Select program guarantees members:

  • Will never compete with high volume buyers for the same lead. Members get an honest shot at closing with decreased competition from high volume buyers. All members are pre-screened to ensure they are individual brokers.
  • Get leads that are 100% search engine driven. No affiliate or email marketing. Members always know that the person is actively searching the internet for insurance.
  • Never compete with more than 4 other brokers for a lead. Even in the most competitive markets, a lead will never be sold more than 5 times, maximum. This is the same guarantee backing up all of ProspectZone's lead programs.

“Right now brokers have a one-of-a-kind opportunity to get in on the ground level of our strongest lead program ever,” said Jeremiah Desmarais, vice president of marketing, ProspectZone. “We encourage brokers to test this program now, and take advantage of our introductory rate.”

ProspectZone will be routinely testing the quality of their pilot program through their in-house Quality Assurance team, continued Jones. “During this initial phase our Quality Assurance team contact buyers through a weekly newsletter to gauge satisfaction levels, and gather suggestions and overall feedback so we can continually enhance this program and lead quality for buyers.”

Consumers also benefit by a decrease in the number of phone calls they receive following their initial online health insurance inquiry.

During the initial rollout of this new program, leads will be priced at: $10 – Health and $6 – Uninsurable.

The membership requirements of the Smart Leads Select program are:

  • 30-day commitment
  • 2 leads/day minimum purchase
  • $300 deposit (50% of $600)
  • No exclusive leads available
  • Leads sold on a statewide basis only

Brokers interested in joining this program and taking advantage of the introductory pricing should call 877-561-9663 to apply.

About ProspectZone
Since 2004, Chicago-based ProspectZone has worked with the insurance industry as a leading source of high quality leads and agency solutions. ProspectZone connects interested insurance consumers with brokers and agents who provide them competitive quotes on insurance products.

Contact:
Jeremiah Desmarais
Vice President, Marketing
ProspectZone, Inc.
1-312-226-0027

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