Archive for the ‘News and Events’ Category:
Successful B2C Marketing in the Wake of Health Care Reform
The target audience of health insurance companies is changing due to the shifting landscape of the industry. Health care reform, specifically the mandate that requires uninsured Americans to obtain insurance coverage by 2014, has made it necessary for insurers to focus more of their marketing efforts on B-to-C prospects as opposed to B-to-B prospects. To
(Read More…)
How Health Insurance Exchanges Could Affect Insurers
You are no doubt familiar with the concept of health insurance exchanges – state or federally run online markets offering health insurance that are required by law to begin operating by 2014. However, do you know the ramifications these marketplaces could have on your business? The Affordable Care Act (ACA) offers each state three options
(Read More…)
Utilizing Preventive Services As a Savvy Sales Tactic
There is one piece of the Affordable Care Act in particular that you can use to your advantage when talking to prospects about the benefits of health insurance coverage – certain preventive medical services must be covered without policyholders being held responsible for a copayment or coinsurance, provided the policyholder stays within the network. The
(Read More…)
Three Tips for Improving Teamwork between B-to-B Sales and Marketing Teams
The relationship between the sales and marketing teams at an organization can have a powerful impact on the success of B-to-B sales. This connection is often overlooked, and companies miss out on a golden opportunity to boost their sales. In addition, it can be tricky to create a seamless flow of communication across teams that
(Read More…)
ProspectZone Features Insurance Agent Resource Center on Newly Designed Website
Chicago, IL – January, 17, 2012 – ProspectZone, the top provider for high quality insurance leads, recently upgraded its website, featuring a new Agent Resource Center. With this additional feature, agents can find helpful advice and tools to help make the best use of the sales pipeline. Committed to being one of the industry’s best
(Read More…)
ProspectZone Now Offers Shared Life Insurance Leads!
But with the increase in the volume of life insurance leads it is now generating, as well as the increased demand for life insurance leads, ProspectZone has now moved to offer shared life insurance leads to insurance agents. This move means that life insurance producers will have access to more variety when designing their insurance
(Read More…)
