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Timing is Everything

Consumers today looking for insurance are using the internet to do their own comparison shopping before they buy or even talk to an agent. The phrase “If you’re not first, you’re last” may not be entirely accurate when it comes to internet leads, but there is still truth in the saying. Being the first to

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Six Strategies To Increase Closing Percentage

You know your sales are out there. You’ve been using the internet to cultivate fresh, new insurance leads and now your inbox is filling up with prospects, but are you seeing the extra profits come in with those extra leads? If you aren’t closing those leads, it may be time to upgrade your sales process

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Successful Marketing Techniques

Are you looking for helpful techniques to improve your marketing efforts? Enhancing and changing up your marketing strategy is an easy and inexpensive way to boost your marketing efforts and see results. Propel your business and marketing techniques by focusing on the following three areas!   Credibility While years of experience in the insurance industry

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6 Cross-Selling Secrets

It’s the nature of a salesman to close a sale and instantly move on to the next lead. But the truth is – you could be leaving money on the table by not exhausting all other sales opportunities. Cross-selling is exactly that, selling additional, complementary products to your existing customers. Your current book of business

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Top 5 Mistakes to Avoid When Working Leads

Whether you are new to the world of Health Insurance Sales or a seasoned veteran, selling is crucial to your success as an agent. There are so many things to think about, do, and not do when you are working a lead through your sales pipeline. With sales techniques and tactics always evolving it is

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Enhance Your Pipeline with Interested Prospects

Tricks of the Trade for Closing Internet Leads

Successful B2C Marketing in the Wake of Health Care Reform

The target audience of health insurance companies is changing due to the shifting landscape of the industry. Health care reform, specifically the mandate that requires uninsured Americans to obtain insurance coverage by 2014, has made it necessary for insurers to focus more of their marketing efforts on B-to-C prospects as opposed to B-to-B prospects. To

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How Health Insurance Exchanges Could Affect Insurers

You are no doubt familiar with the concept of health insurance exchanges – state or federally run online markets offering health insurance that are required by law to begin operating by 2014. However, do you know the ramifications these marketplaces could have on your business? The Affordable Care Act (ACA) offers each state three options

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Utilizing Preventive Services As a Savvy Sales Tactic

Whether you are new to the world of Health Insurance Sales or a seasoned veteran, selling is crucial to your success as an agent. There are so many things to think about, do, and not do when you are working a lead through your sales pipeline. With sales techniques and tactics always evolving it is

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